A Deep Dive Into Hailey Bieber’s Many, Many Face Masks

Save this story Save Story Save this story “Dealing with my issues one mask a time,” wrote Hailey Bieber beneath a recent Instagram carousel. While she’s not elaborating on said issues, her extensive collection of face masks have been exposed for every skincare obsessive’s over-analysis. Hailey Bieber has a face mask for every occasion and skin concern, it seems.

There she is, covered in mustard-yellow paste, slathered in a thick white cream, encased in a glossy lavender-grey treatment, and illuminated by the electric-blue glow of an LED device. There are hydrogel sheets, eye patches , and a rather arresting cobalt-blue mask from a recent trip to Seoul. Bieber is clearly not afraid to cast the net wide in pursuit of good skin.

Of course, we’ve long known Bieber as the reigning queen of glazed-donut skin . But beyond the perfectly dewy complexion and the seemingly endless supply of Rhode products, she’s a genuine skincare fanatic. And, someone who has been particularly candid about the challenges of maintaining her skin. Bieber has previously described her skin as dry, sensitive, and easily irritated, particularly by fragrances, harsh formulas, and certain sunscreens. She’s also spoken about her ongoing struggles with perioral dermatitis , an inflammatory condition that can cause uncomfortable redness, bumps, and flaking around the mouth and nose. Frequent travel, stress, hormonal fluctuations, and unfamiliar products can all contribute to her flare-ups.

Photo: Instagram (@haileybieber) Photo: Instagram (@haileybieber) As she’s previously explained , her approach when her skin is irritated is minimal: rinsing with water, using prescribed azelaic acid and clindamycin, hypochlorous acid, and Rhode’s ceramide-rich Glazing Milk. In her 2025 Beauty Secrets video , she also revealed that she generally skips a full morning cleanse in favor of a water rinse, saving the heavier-duty moisturizing for nighttime.

All of which explains a lot about her mask collection. Hydration, calming, barrier support, and a little depuffing appear to be the common threads. Although, importantly, a mask that hydrates dry skin won’t necessarily treat perioral dermatitis—and some formulas can aggravate it. So, what exactly is she using?

Photo: Instagram (@haileybieber) Photo: Instagram (@haileybieber) The first one I can immediately pinpoint is the bright-blue mask Bieber wore during her recent visit to South Korea: PYDERIN’s Hydrovuster PDRN SOS Hyal Soothing Mask . Sold largely through Korean pharmacies and dermatology clinics, it belongs to a new wave of PDRN-focused skincare products. PDRN, or polydeoxyribonucleotide, is derived from DNA fragments, commonly sourced from salmon, and has become a particularly buzzy ingredient in Korean regenerative skincare. The mask uses 10 forms of hyaluronic acid to attract and retain moisture, alongside ingredients such as panthenol, azulene, and barrier-supporting compounds. The distinctive blue tint comes from an azulene derivative, associated with soothing properties. The idea is to leave dehydrated, stressed skin feeling calmer, plumper, and more comfortable. It’s worth distinguishing topical PDRN from the injectable treatments offered in clinics, though: a sheet mask cannot promise the same regenerative results.

Then there’s Rhode’s Caffeine Reset Sculpting Cream Mask , which Bieber developed over approximately 18 months and more than 50 iterations. The rich, white rinse-off formula is designed as a morning pick-me-up for tired, puffy skin. “A cup of coffee for your face,” is what the Rhode copy says. Caffeine helps temporarily reduce the appearance of puffiness, while peptides, poppy extract, and phytosterols target radiance, surface hydration, and a firmer-looking complexion. Vanillyl butyl ether provides an invigorating sensation.

Photo: Instagram (@haileybieber) Photo: Instagram (@haileybieber) The brand’s other masking essential that I can spy in the IG carousel is the Peptide Eye Prep : cooling hydrogel under-eye patches. Formulated with caffeine, peptides, glycerin, and sodium PCA, they’re intended to hydrate the delicate under-eye area, temporarily minimize puffiness, and soften the appearance of fine lines. They are also super practical: Bieber has previously told Vogue Business that she wears hers to the gym or when heading out for coffee.

Hailey Bieber’s mask habit predates Rhode by several years. Among her earlier favorites are two treatments from Dr. Barbara Sturm. The original Face Mask combines aloe vera, chamomile, purslane, and kaolin clay for a combination of moisture, softness, and soothing care. Its Clarifying Mask , meanwhile, is more targeted towards blemish-prone skin, using zinc and kaolin to absorb excess sebum, alongside botanical ingredients intended to support the skin barrier. The latter is more of an occasional clarifying treatment than an everyday solution for reactive skin.

She’s also previously expressed her love for Drunk Elephant’s F-Balm Electrolyte Waterfacial , an overnight hydration treatment packed with humectants, squalane, niacinamide, and barrier-supporting lipids. It basically extends your nighttime mositurizing routine, as it helps the skin hold on to water while you sleep.

Her more recent masking repertoire also encapsulates the ongoing collagen obsession. One slide looks like Medicube’s PDRN Pink Collagen Gel Mask , a long-wear hydrogel treatment designed to boost hydration and give skin a visibly plumper finish. The brand’s Collagen Night Wrapping Mask offers a different experience: a liquid treatment that dries into a thin film, worn overnight to help retain moisture before being peeled or rinsed away in the morning. Despite the collagen branding, these are principally about surface hydration, softness, and the temporary appearance of bouncier skin, rather than replacing the collagen naturally found deeper in the skin.

And let’s not forget LOOPS’s Double Take Glow Mask , another Bieber-approved hydrogel treatment. This one brings together sunflower seed oil, aloe vera, and hyaluronic acid for a quick hit of hydration and radiance. With a suggested wear time of just 10 minutes, it’s the kind of mask you could don pre-makeup and a night out.

Photo: Instagram (@haileybieber) Photo: Instagram (@haileybieber) The assortment also includes treatments that are harder to identify from a selfie alone. The glossy, pale grey-blue mask pictured during what appears to be a professional facial resembles an alginate or rubberizing treatment, which is typically applied as a thick paste and allowed to set before removal. Such treatments can help retain moisture against the skin, although the exact benefits depend on their ingredients. The yellow and lavender-grey formulas remain mysteries for now.

Bieber’s carousel also features an LED light-therapy mask, another fixture of the increasingly high-tech celebrity skincare routine. Red and near-infrared light are commonly used to support collagen production and improve the appearance of fine lines and skin texture over time, while blue light is used for certain forms of acne. The precise device and light setting in Bieber's photograph aren’t clear (although we know her bestie Kendall loves her TheraFace Mask Glo ), but the benefits of these treatments generally depend on consistency rather than a single session.

Bieber’s routine, of course, extends beyond what comes in a jar or compressed between plastic. She’s previously discussed PRP and PRF treatments, microneedling, and occasional laser sessions.

Photo: Instagram (@haileybieber) For anyone inspired to amp up their own mask collection, the important thing is to choose according to what your skin actually needs. Hyaluronic acid, glycerin, ceramides, and other hydrating ingredients make sense for tight, dehydrated skin; caffeine-based treatments can provide a temporary depuffing effect; and clarifying clay masks can be useful for excess oil, provided they don’t leave the skin feeling stripped. Apply hydrating sheet masks after cleansing and before moisturizer, unless the product directs otherwise. Cream masks generally need rinsing, while overnight wraps are designed to be the final step of an evening routine. Follow the recommended wear time: leaving a mask on longer doesn't automatically make it more effective. Introduce new formulas gradually, especially if your skin is reactive.

And while Bieber makes the case for having a mask for every occasion, those with active perioral dermatitis should be more selective. Heavy, occlusive products and unfamiliar ingredients can worsen the condition, and the best approach during a flare-up may be to forgo extra masking entirely in favor of a simple, dermatologist-guided routine.

Ultimately, the lesson from Hailey Bieber’s collection isn’t that you need eight different masks to achieve good skin. It’s that skincare is rarely one-size-fits-all, even for the woman who helped turn a glossy complexion into a billion-dollar beauty business.

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Source: Lifestyle